We’re a little late to this day and this story but we couldn’t just let it flounder along with the rest of our reality. Props to Design Observer for pointing us in the direction of the shocking/stunning fact that Absolut, after 25 years of ads built around their bottle, is changing gears. Mostly, they’re making puns.
Get Adweek's Digital & Technology Daily Newsletter in your Inbox
Today's top news for digital marketers