Mozilla is taking an "everyone but me" approach to Do Not Track. While the browser company is working on a plan to block third-party cookies from tracking people's Web activity, it's also exploring using tracking to personalize the Web experience of its users.
Mozilla wrote in blog posts today about a project dubbed "personalization with respect" that would personalize users' Web experiences by matching their browsing history with interests in categories like technology, sports and cooking.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in