Facebook, LinkedIn Rated Above Twitter For Social Media Marketing [STUDY]

Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study.

The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies.

Facebook finished top with 4.39 points out of a maximum of 10, beating out LinkedIn (4.10 points) and Twitter (4.02 points).

YouTube (3.50 points) and Google+ (3.05