Diversifying Beyond Games, Tapjoy Boasts of Driving 10M Conversions for Brands in July
Tapjoy, which has been better known for driving downloads of mobile games, is trying to move into serving brands. And this audience now seems to make up about one-third of its mobile business, according to conversion statistics the company shared today.
The company says it drove 10 million conversions for brands in July, about one-third of the 30 million total it fueled that month. The other twenty million of those were downloads or actions for mobile games.
Conversions
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in