Disney's 'Branded Content' Site Looks a Whole Lot Like BuzzFeed
Our apologies for missing this story amidst all our posts about companies hiring brand journalists to create original “sticky” content: The Walt Disney Company‘s new “Oh My Disney” blog is a perfect illustration of the larger trend.
Excepting the Pixar films, Disney has had trouble establishing franchises in recent years. But the blog’s content capitalizes on the company’s established characters by turning them into sharable themed posts like “It’s Easy Being Green“, a St. Patrick’s Day celebration of the many Disney characters who happen to be emerald in color.
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