Disney Gets Into eBook Apps

Since the iPad launched back in April, Disney has been exploring how interactive eBook apps for kids. In April 2010, Disney launched an app for its Toy Story franchise aimed at bringing the film to life by taking advantage of this new tool. The Toy Story app includes the “Read to Me” feature in which the app reads the book aloud to a child, as well as interactive games, movie clips, and sing-along songs. Disney gave away the app for free, with the intention of introducing consumers to this new way of consuming digital content.

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