Disney Playdom Sunsetting Social City After 21 Months and 12 Million MAU
Disney Playdom will sunset its long-running social game, Social City, this December just three months shy of the game’s second birthday on the Facebook platform.
As the approximate life cycle of a social game on Facebook seems to be roughly 12 to 18 months, the move comes as no surprise. It’s even less of a surprise, considering Disney Playdom’s recent success with Gardens of Time and its efforts to release new social games based on Disney properties in 2012.
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