Disney Pixar Is Backing Cars 3 With a Live Interactive VR Experience on Twitter and Periscope

Social influencer Brian Hull will host PaperCraft Derby

Do you think you have what it takes to compete on the racetrack against Lightning McQueen, Cruz Ramirez, Jackson Storm and Miss Fritter from Disney Pixar’s Cars 3, which opened in theaters Friday?

You can find out at 12:30 p.m. PT/3:30 p.m. ET Friday, when Disney Pixar will team up with Periscope and Twitter to present PaperCraft Derby, which they described as “the first interactive race leveraging virtual reality to take place on social media live.”

Social influencer Brian Hull will host PaperCraft Derby, and Twitter explained how the game is played in an email to Social Pro Daily:

Combining the interactivity of VR and live broadcasting through Periscope and Twitter, viewers who join the Disney Pixar Cars 3 Periscope broadcast will be transported into a dynamic paper-craft-styled race world powered by HTC Vive and assigned a vehicle from the world of Cars: Lightning McQueen, Cruz Ramirez, Jackson Storm and Miss Fritter. They’ll be placed at the starting line of the track. Once the race starts, viewers can fuel their car by pressing on the heart buttons on the Periscope broadcast screen.

Upon entering the broadcast, each viewer will begin receiving direct messages from the car they have been assigned, encouraging them to heart the stream in order to give the racer more fuel. The race can last up to 12 laps. But be careful … it’s not that simple. Hull will be immersed in the race via a VR headset and will be able to activate a series of interactive traps triggered by viewers’ comments, such as oil slicks, paper wringers and a giant fly swatter sitting along the race course.