Disney Finds Backlist Titles Best Selling Digital Children's Books
Global demand for English language digital children’s books is high, according to Lyle Underkoffler, VP, Digital Media at Disney Publishing Worldwide. Underkoffler addressed Disney’s children’s book apps in a session at the O’Reilly “Tools of Change” conference called “Hard Lessons Learned from Selling Children’s eBooks Online”
Interestingly, Underkoffler said that Disney’s best selling children’s eBooks have been out of print for more than 15 years. “There is pent up demand for content that you can’t get,” he said.
When making an app, Underkoffler recommends keeping it simple.
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