California Adventure's Newest Character: A Fictitious Food Critic
In the beginning, Disneyland had its own newspaper, The Disneyland News. But it wasn’t until this summer, as part of the ongoing revamp of California Adventure, that the neighboring theme park also jumped into the retro-print newspaper game with The Buena Vista Bugle.
Per an Orange County Register report by Sarah Tully, the four-page monthly publication was launched in June and favors old-style fonts. FishbowlLA’s favorite part is the name of the faux food critic:
The copy comes from an in-house writer but in the voice of the characters of Buena Vista Street.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in