Disney and YouTube Partner for Branded Channel
Will feature original series and user content
Disney Interactive Media and YouTube are teaming up for a new co-branded channel that aims to combine the power of the Disney name with the popularity of the video-sharing site.
According to The New York Times, which first reported the deal, the companies are planning to spend $10 million to $15 million on original shorts that will be produced by Disney and distributed on the channel.
The first series to debut on the channel will be based on the hit puzzle app, Where’s My Water? After that, Disney hopes to have eight series constantly in production.
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