Disney and YouTube Launch Partnership
YouTube just scored a huge coup in its quest for big league content credibility–instead of say, Charlie–by launching a new content partnership with Disney. Under the terms of the deal Disney will produce dozens of online shows for YouTube as well as share some of its network programming.
The New York Times has more:
Disney Interactive has been losing money — over $300 million in the last four quarters — and Mr. Pitaro, part of a new leadership team at the division, is under pressure to create Web videos that can be monetized quickly.
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