Discovery Channel 'Shark Week' Stunt Actually Scared the Crap out of Canadians
In a true “War of the Worlds” moment (look it up, kids), The Discovery Channel and its various agencies managed to scare quite a few shark-weary Canadians with the help of the local government before admitting yesterday that it was all a stunt.
Here’s the clip that went semi-viral, alleging that a bull shark had been spotted in Lake Ontario. Does this look like a paid ad?
It is. More specifically, it was created by OMD and TBWA to promote the upcoming special “In Search of Canada’s Rogue Shark”–a special sponsored by Nissan.
Yet authorities took it so seriously that Natural Resources Minister Bill Mauro told local press:
“Just when you thought it was safe to go back in the water…it is potentially, I guess, a very serious situation.
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