Discovery Communications (The Discovery Channel) launched a new web site dedicated to reporting science news Monday, seeking to fill a gap in mainstream science news.
News.Discovery.com is pretty clear about its coverage, if you just look at the site’s title bar, and it’s all very Discovery Channel-esque stuff: “Earth, Space, Tech, Animals, Dinosaurs, History,” the bar reads (talk about your SEO!)
The Discovery Channel’s main site has featured news reporting for more than a decade, but this is its first venture into a standalone news site.
The Washington Post reports that Miguel Monteverde, the site’s general manager, declined to say when he expected the ad-supported site to turn a profit.
I just hope that the work [Discovery News does] is high-quality,” media analyst John Morton told the Post. “Some of their television programming leaves a lot to be wanted and is very entertainment-oriented…[but] the public generally ought to welcome it. This is at least a gesture in the right direction.”