DigitasLBi to Create Live-Streamed Morning Show on Facebook

Ad agency DigitasLBi announced at the Digital Content NewFronts last week that it will create a live-streamed morning “feed show” on Facebook, to run three to five times per week and appear on brands’ pages, as well as in News Feed (presumably for users who have already liked participating brands’ pages) and via Messenger.

Christopher Heine of SocialTimes parent Adweek reported that content will include local weather, workout tips and recipes, and Keenan Pridmore, head of the Facebook Creative Shop Studio, told Heine:

It will appear in those morning wake-up hours where you are getting up and you could use a little (content) to get you going.