Digital publishing platform Mag+ partners with Appboy for targeted user engagement

Mag+ and Appboy have announced a partnership to empower digital publishers to isolate specific readers for targeted offers and upsell campaigns, converting passive or one-time readers into loyal subscribers in the process.

Mag+’s digital publishing platform contains nearly 1,500 apps, including The Atlantic and New York Magazine. Developers of these digital publications can access Appboy’s “mobile relationship management” platform through Mag+’s iOS experience, with pricing based on the number of subscribers.

Appboy’s technology allows developers to target specific groups of readers and then send automated messages to those groups.