Digital Media Buying Demystified (Infographic)

An infographic from Forrester Research and SteelHouse examines the challenges in the media buying process and offers some potential solutions.

Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying process.

According to the infographic from Forrester and SteelHouse, nearly 90 percent of marketers already buy social advertising units. But they still invest in other types of advertisements, including display banner ads, mobile display ads, video ads and email marketing.

Fraud is just one of the hurdles for marketers in the digital media space, but they simply focus as much as they can on investing in better solutions.

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