How to Resolve The Disconnect Between Digital Marketing and IT

You’d think a communication breakdown between communications professionals would be a rare, oxymoronic occurrence, but it’s a common complaint: the marketing team feels the IT department is falling short when it comes to supporting marketing initiatives, while the IT department thinks the marketing team hasn’t given them clear directives or expectations.  When collaboration between these departments fail, so can a digital marketing effort.

According to a new study by Accenture, which surveyed 400 senior marketing and 250 IT executives in 10 countries, a disconnect between chief marketing officers and chief information officers threatens the ability of companies to deliver effective customer experiences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in