What are your digital marketing goals for 2014?
According to a recent study, 41 percent of business to business (B2B) marketers cite lead generation as their top priority, ahead of driving sales and improving brand awareness. Conversely, sales is numero uno amongst business to consumer (B2C) marketers, ahead of raising awareness and generating leads.
Marketers expect to spend a quarter of their overall budget on digital, with 57 percent raising spend in social media.
Stan Ventures surveyed more than 500 digital marketers on their top digital goals and challenges for 2014, finalising the results in the infographic below.
(Source: Stan Ventures.)