Digital Magazines Popular With Tablet Owners
Small study shows preference toward digital content
A recent survey by the media consultancy Mequoda Group found that one quarter of tablet owners polled engaged with digital magazines on a monthly basis.
Of the 1,293 respondents, 23 percent prefer reading magazines on their tablets. Mequoda Group—a company paid by legacy publishers to assist them in transitioning to digital—went on to predict that the majority of readers will prefer digital magazines to print by 2020.
About 13 percent of the respondents purchased a digital magazine or subscription in the past 30 days.
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