Digital Influencers Rule at Advertising Week Panel

Companies’ use of digital influencers to generate buzz has become increasingly popular and has created more media options. On day four of Advertising Week, Jason Harris, president of Mekanism production studio, moderated a panel that included video celebrities Joe Penna, known as MysteryGuitarMan on YouTube, iJustine and corporate panelists Ivy Ross, CMO at clothing retailer  GAP and Jill Fletcher, social media manager at Virgin America.

The corporate panelists agreed on the importance of selecting Web influencers who are culturally relevant to the brand or category and have a large fan base.