Digital Helps B&N Drive Sales in Q2

Barnes & Noble saw $1.9 billion in total sales in the second quarter of 2010 including sales from Barnes & Noble College Booksellers.  Excluding College, total sales increased 1% over the prior year period.

This growth was driven by digital sales. Comparable sales at Barnes & Noble.com increased 59% driven by increases in core products and sales of digital devices and digital content.  Barnes & Noble comparable store sales decreased by 3.3% and College’s comparable store sales decreased by 1.5%.

The company has spent a lot of money developing the NOOKcolor, as well as adding content to its digital library, but the company expects to see some of this investment pay off in the second half of last year.