Digital Experience Optimization Platform Optimizely Just Integrated With Slack

Users can share updates and changes without logging into its platform

Optimizely users can now share updates and changes via Slack rather than having to login to the digital experience optimization following an integration between the two companies, which was released Wednesday.

Experiments running within Optimizely’s Program Management offering can now be linked within existing Slack environments.

Optimizely said the integration will speed up experimentation and enable businesses to seamlessly test, learn and make changes, boosting productivity and lowering costs for its clients.

Optimizely

Optimizely

Optimizely

The company added that a survey showed that the average brand uses 91 cloud marketing technologies.

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