Digital Effort Looks to Help Ladies With Wardrobe Malfunctions
Hollywood Fashion Secrets teams with Stacy London
Hollywood Fashion Secrets—maker of "wardrobe malfunction" products for women like fashion tape—is launching a digital campaign today that plays up style persona Stacy London to drive offline traffic to beauty retailer Ulta.
The HFS initiative is one of the first to come out of the brand’s retail partnership with Ulta that debuted last month. Promotional efforts focus on London to build hype around a niche product group that HFS claims has low brand awareness.
"We know a collaboration with a style icon and enthusiast like Stacy will help us build brand awareness and educate women on better, easier solutions to pesky beauty and fashion problems," said Jane Dailey, co-founder/president of HFS.
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