Digital Chocolate launches New In Town on Facebook, looking for female audience

Digital Chocolate has unveiled its newest Facebook game, New In Town. The game is a life simulation game that allows players to customize an avatar and take another shot at life after high school, choosing a career and establishing themselves in a fictional city.

Unlike Digital Chocolate’s most recent title, the space strategy game Galaxy Life, New In Town is likely to appeal to a more casual, female demographic, which could help the developer regain many of the monthly and daily active users it has lost over the past six months.

According

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