Having made made its gaming presence felt on Facebook over the last year while continuing to build on its long-time mobile app business, Digital Chocolate has announced today that it has raised a $12 million round of funding led by Intel Capital.
Starting off at 709,000 monthly active users and 94,000 daily active users this time last year, it has since grown to a peak of nearly 29 million MAU and 4.23 million DAU in the middle of last December. But, the developer has dropped down since then, falling gradually by this month to 17.6 million MAU and 2.91 million DAU as of the past few days. Millionaire City, by far its biggest hit on Facebook — and , appears to be pretty stable, while the next four top games have continued to drop.
|2.||MMA Pro Fighter||1,292,251||131,879|
Whatever has been happening in the last few months, it’s still twelfth and ninth largest of all developers on the platform going by MAU and DAU rankings, according to AppData, our tracking service for top apps and developers on Facebook, and fifth among social gaming companies by both counts.
Intel Capital, the venture arm of the semiconductor giant doesn’t mind investing in later stage, but another interesting angle is the relatively small amount. Social gaming market leader Zynga just raised up $500 million on a $1 billion valuation according to a variety of financial publications, and it has considered going public at various points — in 2012, according to some of the reports. Younger mobile and social gaming competitors have meanwhile sold already, including Playfish, Playdom and Ngmoco for hundreds of millions of dollars apiece.
Rumors have gone around social gaming circles suggesting that the company has also looked to sell, but this new round indicates that’s not happening quite yet at least.A wide number of well-known firms have invested in the company since it was founded in 2003. Before this fourth round of funding, it also has Chengwei Ventures, Kleiner Perkins Caufield & Byers, Sequoia Capital, Sutter Hill Ventures, Bridgescale Partners, Outlook Ventures, Montagu Newhall Associates, DN Capital, Glynn Capital Management, and CHI Capital on board. Venture investments total around $44 million, along with a line of credit in the millions that Digital Chocolate announced with Bridge Bank last June.