Digital Book World Keynote: Shiv Singh
At the Digital Book World conference in New York this morning, author and Razorfish exec Shiv Singh gave the morning’s first big talk of the day. Much of what he said will be review for folks in the publishing industry who’ve been rethinking their business for the last couple of years, but he nonetheless made some very interesting points.
Underscoring his whole talk was the notion that publishing–or any business–is now “all about relationships,” including not just online social networks but also all other forums, virtual or in person, through which the business can come to know its customers.
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