Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny

Wall Street worries about scale; marketers stay patient

During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars has led to a lot of back-of-the-napkin math and speculation, with analysts estimating anywhere between 2 million and 4 million units have shipped.

Even though fantastic iPhone sales helped Apple beat Wall Street analysts' revenue expectations—$49.6 billion for the quarter—a lot of the post-earnings narrative centered on whether the Apple Watch is a success or a disappointment so far.

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