Digital Ad Agencies Moving Into PR

It’s no secret to PRNewser readers that the lines between agencies — whether they be PR, digital, or advertising focused — continue to blur.

At this point, it can be a question of who is moving faster into the other’s turf: ad agencies offering more “PR like” services or PR agencies offering more “advertising like” services.

AdWeek‘s Brian Morrissey pinged PRNewser to get our thoughts the issue and just published a story on the topic today.

One interesting anecdote came from Peter Yesawich Jr.,

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