DiGiorno in Crosshairs for Animal Abuse on Its Dairy Farm
As most flacks understand, PR is the world of “What have you done for me lately.”
It was only a couple of weeks ago when we were heralding the genius behind Nestle Co.-owned company (also behind California Pizza Kitchen, Tombstone and Jack’s) during a live tweet symposium during NBC’s live production of “The Sound of Music.”
All that jocularity has been put to sleep with this unfortunate and mournful report that its dairy farm, Wiese Brothers Farm, has been caught on YouTube abusing cows.
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