Digiday staff reporter Josh Sternberg has a zippy Q&A with Newsweek editor-in-chief Jim Impoco.
We were particularly taken by Impoco’s answer to the question, “Can print magazines ever get back to where they were in their heyday?” and the way he colorfully elaborated on the obvious answer. There’s no town car waiting outside anymore, Impoco notes, and the days of three-martini math are also long gone:
“It’ll never be as quite as lush as it was at 4 Times Square in the ‘90s… I was at Time Inc when I was criticized for not using my expense account as aggressively as I needed to because I was pulling down the average. That won’t happen anymore.”
Ain’t that the truth. In today’s magazine publishing workplace, those kinds of pressures are more likely to be directed at an employee who is pulling down the page views average.
Impoco shares some intriguing thoughts about the direction of Newsweek and also suggests that the further away you get from NYC, the better things look. “The brand recognition overseas is quite frankly astounding,” he says. Read the full Q&A here.
[Photo courtesy: LinkedIn]