A spin on other review sites like Yelp, Oink allowed users to review specific dishes within restaurants. It also had more wiggle room than some of the other review services – though it was intended for food, users could “oink” just about anything they could photograph.
Oink seemed to fit the criteria that David Glazer, Google+’s director of engineering, laid out at the Inside Social Apps 2012 conference earlier this year when he said that mobile developers should aim for something simple, like a deck of cards. “If you and I are sitting here and we had a deck of cards and 10 minutes to kill, that’s it, you don’t need anything else. [As a developer] assume you have a couple people hanging out around an object. People are pretty good at entertaining themselves.”
Though Oink reached 150,000 downloads and 40,000 users in just over a month, the Milk founders – Kevin Rose, Jeff Hodsdon, and Daniel Burka – are shutting the app down as the team moves on to Google. According to AllThingsD’s sources, the employees will be receiving between $1 million and $2 million each.
Visitors to Oink will be greeted with the following message:
Thank you so much to everyone who joined and contributed to Oink. You have been the heart of Oink. We are extremely grateful for all of your effort finding and rating the best things in the places around you. We’ve discovered thousands of awesome pizzas, pastas, coffees, teas… and roller coasters, zoo exhibits, paintings, sculptures, vistas… and sodas, salads, sliders, soups… and so much more.
The site will officially shut down on March 31. If you want to save your ratings and pictures, there are instructions for downloading them here.