Diet Coke Gets a Facelift

Beginning Sept. 1, the Diet Coke cans you know and love will look a little different. The new design, created by Turner Duckworth, first showed up on supermarket shelves last fall as a limited-edition package, but it will now become the regular face of the leading soda brand. As you can see at left, the familiar silver, black, and red color scheme will remain the same, but the classic logo has been cropped to emphasize the iconic serif “D” and “k.”