Diddy's Plan: All Diddy, All The Time
Harlem native Sean Combs, aka “Diddy,” the rapper (hahaha! just kidding!), businessman and media mogul wants to be even more ubiquitous than he is now. Today he spoke to Adweek about his new Ciroc vodka ad and his burgeoning empire, and he had a couple interesting things to say.
Diddy begins by explaining that his new liquor commercial uses the “rat pack” theme because “for years, people have called me the black Sinatra.” Of course they have.
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