Did The Facebook Vs. Google War Just Take A New Turn?

While Facebook continues to expand its dominance in users, revenues, and valuations, Google is continuing to feel pressure from the social networking behemoth, and the latest drama to unfold centers around the ability of the search provider to advertise on Facebook’s pPlatform.

Earlier this week Facebook formally announced that developers would soon only be able to work with a pre-selected advertising vendor list when running ads within applications. While the change doesn’t go into effect immediately, Liz Gannes pointed out that the list currently excludes Google.