Is Rainn Wilson, star of NBC’s The Office, tweeting for the Del Taco fast food chain?
Earlier this week, Wilson tweeted, “Joanne – tell @DelTaco I will accept $12,000 to plug their shitty food. Thanks, Rainn.” In a follow up tweet, Wilson asked readers to disregard that last message because it was for his assistant then went on to talk about the goodness of Del Taco food.
Media reported it as a gaffe, but maybe it’s a Twitter campaign posing as a gaffe? Mashable corrected its original story to state that the tweets were satire and Wilson wasn’t paid. Intrigue!
ABC News notes our previous coverage of celebs that are paid to tweet, noting a bit of Kim Kardashian stickiness over tweets promoting Carl’s Jr. Either way, I’d never heard of Del Taco before this, so PR success.