Did Facebook Finally Get Beacon Right?

When Facebook launched their Instant Personalization service earlier this year at the company’s f8 developer event, many privacy advocates among other people lashed out, suggesting that the service was violating users’ privacy. Months later, the company’s instant personalization service remains and for the most part, no changes have been made. The similarities between “Instant Personalization” and the previous “Beacon” product are striking, yet as of today, “Instant Personalization” remains while “Beacon” remains a distant memory.

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