Did Al Roker Just Show PR Pros How to Get Noticed?
34 hours complete. Congratulations @alroker! Go to bed! #rokerthon pic.twitter.com/f7RWVM20Be
— TODAY (@TODAYshow) November 14, 2014
Whelp, it’s official. Al Roker has finally made his legend eternal by taking a bold step into the Guinness World Book of Records with a 34-hour uninterrupted weather forecast because dude had nothing better to do on a Wednesday morning.
Playfully dubbed #Rokerthon, the stunt was geared to raise money for Roker’s Crowdrise campaign, which benefits the U.S. armed forces and the United States Service Organizations (USO). NBC
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in