Diane von Furstenberg Partners with E! to Find 'Global Brand Ambassador'

These days, next to cooking, there’s no surer reality TV bet than fashion. Even more so when the person at the center of a fashion project is a famous, glamorous name.

Announced this week and coming in late 2014, The DVF Project will combine a behind-the-scenes look at Mrs. Barry Diller’s empire with the golden-ticket premise of a group of chosen young women vying for a position with her company. Think of it as The Diane’s version of The Apprentice:

Diane von Furstenberg is one of fashion’s most innovative designers and a true icon who inspires women to seize opportunities,” said Jeff Olde, executive vice president, programming and development, E!.

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