Diane von Furstenberg Digital Director: Anytime Anyone Writes A Question On Facebook, 'We Respond Within Ten Minutes'
Meredith Fisher, Digital Media Director for Diane von Furstenberg, said today at our mediabistro Circus conference in New York that the brand is “defined by authenticity,” an ethic that is pushed by their founder, Diane herself.
Fisher said DVF looks to “translate what we’re doing in social media into traffic to our website, and to our stores, where we can hopefully drive people to become customers, but also increase our brand awareness.”
The company had a blog before Fisher joined the team two years ago, and it still includes posts from von Furstenberg herself.
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