Developers Concerned that Facebook's Implementation of Demographic Restrictions is Limiting App Revenues
Since Facebook announced its Demographic Restrictions feature in August, developers have been eager to take advantage of the new functionality (and simultaneous policy change) allowing them to target of-age users with advertising related to alcohol sales. However, since the new policy went into effect three weeks ago, some developers are experiencing challenges with Facebook’s implementation of Demographic Restrictions that are limiting their ability to derive revenues from the new feature.
Here’s how one top developer put it in a recent email to Inside Facebook:
<fb:restricted-to location=”us” type=”alcohol”> excludes users who have chosen to hide their year-of-birth from their friends even though Facebook knows the year-of-birth.
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