In a move to make user reviews of apps more interactive, Google is letting developers respond to user comments in Google Play through a new update.
Google’s Trevor Johns explains how it works in a blog post: “Developers can gather additional information, provide guidance, and — perhaps most importantly — let users know when their feature requests have been implemented. We’ll also notify the user who wrote the review via email that the developer has responded. Users can then contact the developer directly if additional followup is needed or update their review.”
As of now the update is only available to developers with a “Top Developer” badge, but Google will make the feature available to other developers in the future.
(Via PC World).