Agencies are clamoring for bots. As marketers increasingly experiment with artificial intelligence, creative shop Deutsch is launching an eight-person team tasked with helping brands understand virtual assistants, the Internet of Things, and bots.
Named Great Machine (after the robot character in the science-fiction film Forbidden Planet), Deutsch North America’s chief digital officer Winston Binch will oversee the new bi-coastal practice. Technology director Martin Legowiecki will work with a team in the agency’s Los Angeles office while Rachel Mercer, head of digital strategy and invention, will spearhead AI efforts in New York.
According
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