You can’t win them all.
As we reported last month, WWD summarized the rumor mill of names being mentioned for the vacant Details publisher slot. Nowhere in that summary was the individual today disclosed. From Keith J. Kelly’s report:
Condé Nast on Monday chose a Web-focused executive from its ranks as the new publisher at Details — signalling it wants to jump start the title’s nascent digital efforts.
Drew Schutte, a former publisher of Wired and The New Yorker, who was most recently executive vice president and chief integration officer at the publishing giant, replaces Kevin Martinez, who was lured to Maxim a month ago.
For what it’s worth, Kate Upton was this past week’s top details.com traffic magnet. As Kelly notes, the monthly Web traffic for the site has nowhere to go really but up.
[Creatively cropped photo via: LinkedIn]