Details Doing Alright With Advertisers
Details, the metrosexual magazine that could, is apparently kicking ass on the ad front. The magazine is adding an 11th issue to their 2007 schedule — a special “holiday” edition that will appear between the November and December issues. Jeff Bercovici at Portfolio has the scoop:
But while the pessimists may win most of the bets in the magazine industry these days, they’ll have to wait a bit longer to collect on this one. It turns out that Details is doing well enough on the advertising front that it’s adding an 11th issue to catch the overflow.
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