The DV brand is known for finely crafted tailoring and a portfolio of celebrity clientele, and now it has embarked on a broader design venture. With the early May debut of founder Domenico Vacca’s New York location at Fifth Avenue and 55th Street, there’s no need to voyage to Milan or Beverly Hills. Here, customers can get their fill of an array of deluxe products, services and exclusive events under one roof.
Vacca’s version of the all-in-one concept made popular by New York food purveyor Eataly is far more comprehensive. His space will serve as a mecca for premium shopping and social activities, providing multiple reasons to visit. He merged his two New York retail stores into this new locale. His aim to revive the in-store retail experience will also add cachet to Manhattan’s central business district, which faces increased competition from trendy downtown venues.
Vacca carries out his brand vision throughout the space, with attention to details, an eye for entertainment and a nod to his Italian roots. DV’s logo features his family crest from the Puglia region where he grew up and learned about quality fabrics and proper fit. He brought his craft to Hollywood, where he collaborated with directors and studios on A-list stars’ wardrobes.
His fashion design credits include a range of movies and TV series: Stranger Than Fiction (Dustin Hoffman, Will Ferrell, Queen Latifah), Inside Man (Denzel Washington, Christopher Plummer, Jodie Foster,), and Morning Glory (Diane Keaton, Harrison Ford), among others. For the Entourage, Vacca designed the wardrobe for Jeremy Piven’s Ari Gold character.
The new venue is a multifaceted undertaking, encompassing ten stories of the building. On a recent press preview, Vacca (pictured on terrace) gave a tour and discussed his plans. The subterranean level is a photo and multimedia studio for photo shoots and ad campaigns. The ground floor has a top-of-the-line espresso machine and cafe and is devoted to retail sales, including his signature women’s and menswear apparel, accessories and tableware collection.
On the second floor is a bespoke atelier for ordering custom clothes, a barber shop and beauty salon. At the private DV club lounge and adjacent terrace, members and guests have access to events such as movie nights and after-parties, music performances and cooking shows. The upper floors feature 30 DV-designed and furnished extended-stay residential units and a rooftop terrace.
Art is displayed throughout the venue, and Philippe Hoerle-Guggenheim curated selections from living, emerging and established artists. There are currently works from seven artists, and they’ll rotate every 60 days. Sculptures, black and white photographs and colorful street art-inspired paintings are now on view.
Vacca ‘s M.O. is to treat members and guests like family who come to his home. (aka ‘La mia casa è la tua casa’) He also likes to reaches out on Instagram so he can see real-time reactions to his brand. In the movie version of Entourage he played himself in a cameo appearance. Now he gets to star in his own high-profile project, as agent, tour guide and master designer.