Designer Debuts Clothing Line via Video Game

KamaliRoiworld.jpgDesigner Norma Kamali used an online video game on fashion-gaming site to debut her Norma Kamali for Walmart Spring 2010 clothing line, running concurrently with her Democratization of Fashion show at the Apple Store in Soho Thursday morning.

While the New York event started at 11 a.m. the collection debuted on at 9 a.m. For the first time, the site is allowing users to immediately purchase items from the collection via partnerships with and

According to comScore, averages 8 million visits and 126 million page views monthly.