Designer Debuts Clothing Line via Video Game

KamaliRoiworld.jpgDesigner Norma Kamali used an online video game on fashion-gaming site Roiworld.com to debut her Norma Kamali for Walmart Spring 2010 clothing line, running concurrently with her Democratization of Fashion show at the Apple Store in Soho Thursday morning.

While the New York event started at 11 a.m. the collection debuted on Roiworld.com at 9 a.m. For the first time, the site is allowing users to immediately purchase items from the collection via partnerships with Walmart.com and NormaKamaliCollection.com.

According to comScore, Roiworld.com averages 8 million visits and 126 million page views monthly.