Design Within Reach’s Spirits Are Up (Even If the Profits Aren’t Quite At the Same Place Just Yet)


Because we find it interesting, and we keep pretending that you do too, allow us to report once again on the goings-ons at Design Within Reach. This time around, the news isn’t great, they just reported that they’re still losing money, but it’s looking like maybe their massive changes mid-last year might be turning the ship around in the other direction. Here’s from Forbes:

Design Within Reach Inc., a provider of modern design furnishings and accessories, said Thursday it expects to break even in 2007 – a prediction above Wall Street’s expectations.

Analysts polled by Thomson Financial are predicting a 2007 loss of 7 cents per share.

For 2006, the company put its loss at between 57 cents and 59 cents per share.

The company also said it will report sales of about $190 million in 2007, an increase of 7 percent from 2006. That year, the company’s sales were $178 million for the year.