Design Within Reach's New CEO Calls for Some Big Changes

Just last Friday, we were posting that John Edelman had quickly replaced the mysteriously disappeared Ray Brunner as the new CEO of Design Within Reach. The whole thing was so sudden, and Edelman was something of an unknown, that it was all a bit jarring. Fortunately, hot off the heals of his much discussed story about the fall of DWR (including a discussion we had with him here), Fast Company‘s Jeff Chu has gotten the chance to talk to Edelman and it’s pretty eye-opening, considering the guy has only been on the job for a few days.