Design Students Compete for World Sneaker Championship Title

It started with 30 carefully selected design students from 16 countries. Divided into eight design teams, with three footwear designers and one color and materials designer in each, they took an original design idea from concept to finished design over the course of four weeks as competitors in the World Sneaker Championship. Part footwear design master class and part sneaker smackdown, the event is organized by Pensole, the footwear design academy founded in 2010 by Nike veteran D’Wayne Edwards, and after Friday’s presentations to industry pros, the finalists (in eight categories and for eight sponsoring brands) have been chosen.